Big ole thanks to Kevin Purcer of Erwin-Penland for joining us for NetworkBash Ignite.
Close to 175 students, faculty, staff, and professionals filled Self Auditorium at the Strom Thurmond Institute to listen to Kevin’s presentation, which centered on building your personal brand. Many students later commented how about how impressed they were with Kevin’s ease in talking directly to them. It made a powerful statement to them about the true meaning of building a personal brand for today’s careers.
Kevin walked the audience through the ideas behind popular brands like Coca Cola and individual brands like Ochocinco, Steve Jobs, and Lady Gaga. These concepts were blended with ideas for building your personal brand online – and establishing an online reputation for employers researching their job applicants. Two interesting points about brands in Kevin’s presentation…brands know what they are not and they know their roots.
At the end of Kevin’s 45 minute chat, numerous questions came from students about his personal professional path, and seeking advice with respect to approaching today’s job market.
Below is Kevin’s presentation using Slideshare. If you cannot view the presentation using your mobile device, CLICK HERE to download the PDF.
Big thanks to all of our sponsors for this event, including Spiro Center for Entrepreneurship, Rutland Center for Ethics, Michelin Career Center, Clemson’s Advanced Writing Program, and the Clemson Alumni Association.

There is nothing better than sitting back and watching people connect, have conversations, and build relationships. This was so evident tonight as Clemson Alumni and Clemson Students took part in a speed networking event and…shared. NetworkBash Engage was the last of three events this Fall with the sole purpose of bringing students and alumni under one roof to learn from each other and connect.
The Clemson Alumni Center provided the perfect venue where Clemson Alumni were split into eight different groups. Each group from the eight alumni sat at eight different tables where close to 60 students rotated between these eight tables to network. Every fifteen minutes each group of students (7 to 8 in each group) rotated, meeting different alumni and talked about careers, jobs, and where they wanted to be in 10 years.
The night was capped off with a raffle where both alumni and students had a chance to win two footballs signed by the Clemson Football team, a baseball signed by the Clemson Baseball team, and finally the new iPod Shuffle. But it was more than gifts, good food, and a well planned event. After it was all over, students and alumni were still connecting and sharing contact information!
What an awesome opportunity. There are so many days that I wish I had taken advantage of these types of opportunities when I was at Clemson.
Here is the package of information from the event. This includes the agenda, discussions for each table, Clemson Alumni that attended, and sponsor information.
If you would like to download the PDF of this package, CLICK HERE.
We are excited to have Robbin Philliips the Courageous President of Brains on Fire join us for NetworkBash Excite. She will help us frame the discussion and make this event and exciting afternoon! To learn more about NetworkBash Excite next Wednesday, October 6th from 4-6pm, CLICK HERE.
Here is Robbin’s BIO:
WHAT I HAVE TO SAY ABOUT ME:
I’m a mom who has tried hard to give my two children the gift of happy memories and laughter.
I believe in the power of storytelling.
I believe my work is my calling and not just my job.
I believe love is a circular transaction.
I believe the growth and development of people is the highest calling of leadership.
I believe curiosity is a powerful thing and leads to smart work.
I believe in keeping promises.
I find joy in simple things.
I think everyone works better when they are having fun.
I expect my business dealings to be profitable.
I am part of the Brains on Fire movement.
WHAT SOMEONE ELSE SAYS ABOUT ME:
As one of the founders of Brains on Fire and co-author of the book Brains on Fire; Igniting Powerful Sustainable Word of Mouth Movements, Robbin has created, revitalized, protected and grown identities such as Bon Secours St. Francis Health System, BMW, Love146,, Fiskars Brands, Perception Kayaks, Ryobi Tools, Colonial Williamsburg and Best Buy. She began her career as a graphic designer, so she is always involved in the creative aspect of our projects, but also has a keen mind for the strategic side of things.
Over the past few years, through her guidance, Brains on Fire has been recognized for their work on a national scale with a 2008 GOLD EFFIE, the Word of Mouth Marketing Association’s WOMMIE Awards (only 4 were given and other recipients included Yahoo! and Coca-Cola), the ad:tech Awards and Inc. Magazine’s list of fastest-growing companies in the nation. Brains on Fire has also been recognized 11 times by the ReBrand 100 Awards, placing in every category and their work has been featured in eight books, including Designing Brand Identity, Groundswell and The Anatomy of Buzz as well as being featured in the May 2009 edition of Fast Company. Robbin is also a 2010 Judge for the ReBrand 100 awards and on the faculty of Fast Company’s 30-second MBA. She contributes to the Brains on Fire blog (brainsonfire.com/blog), which is consistently ranked in Ad Age’s top 150 Power Blogs. In 2007, PQ Media named Brains on Fire one of the top 3 word of mouth companies in the industry. Robbin is also a co-author of Brains on Fires, Igniting Powerful Sustainable Word of Mouth Movements (Wiley Publishing) due out in Fall of 2010.
Under her leadership and vision, Robbin has recruited highly talented individuals from all over the country to elevate Brains on Fire – and Greenville – to national status as Brains on Fire continues to create solutions for companies all across the nation in many diverse industries.
Robbin gives her time to the Executive Board of Directors for the Greenville Convention & Visitors Bureau and Board Of Directors for the Peace Center for the Performing Arts.
NetworkBash Excite
October 6, 2010 | McKissick Theater | Hendrix Student Center
5:30 – 6:00pm – Ice-Cream Social and Networking
Come join us for some fun discussion about Social Media, the job search, and a little bit of ice cream!
Social Media is the new buzz word in our word today. From Facebook, YouTube, LinkedIn, and even Twitter…these technologies are all around us. We use them to connect and share, but how do we use them to find a career? Afternoon and evening sessions to EXCITE students about how to utilize social media to enhance a job search. Professionals will be on hand to answer student questions about when and how to use social media in their job search, what is considered professional, and what is ethical and legal.
About the Location:
McKissick Theater is located in the Hendrix Student Center on Clemson’s University Campus. If you walk into the front door of the Hendrix Student Center, the McKissick Theater is located on the first floor on the right before the book store. For more information about the Hendrix Student Center, CLICK HERE.














