Big ole thanks to Kevin Purcer of Erwin-Penland for joining us for NetworkBash Ignite.
Close to 175 students, faculty, staff, and professionals filled Self Auditorium at the Strom Thurmond Institute to listen to Kevin’s presentation, which centered on building your personal brand. Many students later commented how about how impressed they were with Kevin’s ease in talking directly to them. It made a powerful statement to them about the true meaning of building a personal brand for today’s careers.
Kevin walked the audience through the ideas behind popular brands like Coca Cola and individual brands like Ochocinco, Steve Jobs, and Lady Gaga. These concepts were blended with ideas for building your personal brand online – and establishing an online reputation for employers researching their job applicants. Two interesting points about brands in Kevin’s presentation…brands know what they are not and they know their roots.
At the end of Kevin’s 45 minute chat, numerous questions came from students about his personal professional path, and seeking advice with respect to approaching today’s job market.
Below is Kevin’s presentation using Slideshare. If you cannot view the presentation using your mobile device, CLICK HERE to download the PDF.
Big thanks to all of our sponsors for this event, including Spiro Center for Entrepreneurship, Rutland Center for Ethics, Michelin Career Center, Clemson’s Advanced Writing Program, and the Clemson Alumni Association.
We are excited to have Robbin Philliips the Courageous President of Brains on Fire join us for NetworkBash Excite. She will help us frame the discussion and make this event and exciting afternoon! To learn more about NetworkBash Excite next Wednesday, October 6th from 4-6pm, CLICK HERE.
Here is Robbin’s BIO:
WHAT I HAVE TO SAY ABOUT ME:
I’m a mom who has tried hard to give my two children the gift of happy memories and laughter.
I believe in the power of storytelling.
I believe my work is my calling and not just my job.
I believe love is a circular transaction.
I believe the growth and development of people is the highest calling of leadership.
I believe curiosity is a powerful thing and leads to smart work.
I believe in keeping promises.
I find joy in simple things.
I think everyone works better when they are having fun.
I expect my business dealings to be profitable.
I am part of the Brains on Fire movement.
WHAT SOMEONE ELSE SAYS ABOUT ME:
As one of the founders of Brains on Fire and co-author of the book Brains on Fire; Igniting Powerful Sustainable Word of Mouth Movements, Robbin has created, revitalized, protected and grown identities such as Bon Secours St. Francis Health System, BMW, Love146,, Fiskars Brands, Perception Kayaks, Ryobi Tools, Colonial Williamsburg and Best Buy. She began her career as a graphic designer, so she is always involved in the creative aspect of our projects, but also has a keen mind for the strategic side of things.
Over the past few years, through her guidance, Brains on Fire has been recognized for their work on a national scale with a 2008 GOLD EFFIE, the Word of Mouth Marketing Association’s WOMMIE Awards (only 4 were given and other recipients included Yahoo! and Coca-Cola), the ad:tech Awards and Inc. Magazine’s list of fastest-growing companies in the nation. Brains on Fire has also been recognized 11 times by the ReBrand 100 Awards, placing in every category and their work has been featured in eight books, including Designing Brand Identity, Groundswell and The Anatomy of Buzz as well as being featured in the May 2009 edition of Fast Company. Robbin is also a 2010 Judge for the ReBrand 100 awards and on the faculty of Fast Company’s 30-second MBA. She contributes to the Brains on Fire blog (brainsonfire.com/blog), which is consistently ranked in Ad Age’s top 150 Power Blogs. In 2007, PQ Media named Brains on Fire one of the top 3 word of mouth companies in the industry. Robbin is also a co-author of Brains on Fires, Igniting Powerful Sustainable Word of Mouth Movements (Wiley Publishing) due out in Fall of 2010.
Under her leadership and vision, Robbin has recruited highly talented individuals from all over the country to elevate Brains on Fire – and Greenville – to national status as Brains on Fire continues to create solutions for companies all across the nation in many diverse industries.
Robbin gives her time to the Executive Board of Directors for the Greenville Convention & Visitors Bureau and Board Of Directors for the Peace Center for the Performing Arts.
















