Big ole thanks to Kevin Purcer of Erwin-Penland for joining us for NetworkBash Ignite.
Close to 175 students, faculty, staff, and professionals filled Self Auditorium at the Strom Thurmond Institute to listen to Kevin’s presentation, which centered on building your personal brand. Many students later commented how about how impressed they were with Kevin’s ease in talking directly to them. It made a powerful statement to them about the true meaning of building a personal brand for today’s careers.

Kevin walked the audience through the ideas behind popular brands like Coca Cola and individual brands like Ochocinco, Steve Jobs, and Lady Gaga. These concepts were blended with ideas for building your personal brand online – and establishing an online reputation for employers researching their job applicants. Two interesting points about brands in Kevin’s presentation…brands know what they are not and they know their roots.

At the end of Kevin’s 45 minute chat, numerous questions came from students about his personal professional path, and seeking advice with respect to approaching today’s job market.

Below is Kevin’s presentation using Slideshare. If you cannot view the presentation using your mobile device, CLICK HERE to download the PDF.

Big thanks to all of our sponsors for this event, including Spiro Center for Entrepreneurship, Rutland Center for Ethics, Michelin Career Center, Clemson’s Advanced Writing Program, and the Clemson Alumni Association.